Lync Logistics

Lync Logistics

Shipping freight isn’t simple. But we make it simpler.

How Carriers Can Get the Most from Freight Brokers

…because anything less won’t do. 

Moving freight is difficult. No one knows this better than carriers. Working with a freight brokerage can make this challenging work much simpler, but only if it’s a good relationship. Let’s talk about how to make that happen.

Carriers often see brokers as a necessary evil. And we get it. We worked in trucking before starting LYNC, and brokers can really gum up the works.

What you want is a broker who’s really a fixer. A fixer isn’t satisfied with half-measures. They don’t shrug when problems arise. Their sleeves are perpetually rolled up. They’re always ready to work with you, to partner with you to eliminate obstacles between you and doing what you do best: hauling freight.

A fixer consistently keeps you in the loop. For example, at LYNC our rule is to communicate good news fast, and bad news faster. This prevents that all-too-familiar stress of the unknown for you. You won’t have to worry about missing important shipper and receiver details or road closures along your route. Return the favor by keeping your fixer updated on where the freight is on its journey, and you have a recipe for success.

That may seem like strange advice, but hear us out. Lots of brokers avoid delivering bad news. They assume their carriers aren’t capable of problem-solving on the fly. What you want is someone who treats you like the adult you are. You don’t need coddling or patronizing. You need grownup collaboration. Don’t settle for anything less.

Ultimately it’s all about building and maintaining trust. You want to know that your broker is a fixer, always working with integrity with your best interests in mind. Since day one at LYNC, we’ve made integrity our number-one company value. And we know the value of carriers. This whole game breaks down without you. We know that it’s our job to take care of you, so you can take care of the freight.

Here’s to partnership. Let’s hit the road.